Google Analytics is product of
Google Incorporation Ltd. Google Analytics is a free tool by Google for website
analytics that provides basic analytical data and statistics for search engine
optimization and marketing purpose. The service is available to anyone with a
Google account.
It is a free medium web analytics
service which is offered by Google to track and report website traffic. It was
launched by Google in November 2005. It is now the most widely used web
analytics services on the Internet. Combined with AdWords, users can now be
verified online campaigns by tracking landing page quality and conversions
(goals). Objectives might include sales, lead generation, viewing a specific
page, or downloading a particular file.
Its analysis can recognize poorly
performing pages with methods such as funnel visualization, where visitors came
from, how long they stayed on the website and their geographical position. The
e-commerce reports show a site's transactions, revenue, and many other
commerce-related metrics. On September 29, 2011, It launched a Real Time
analytics, enabling a user to have insight about visitors currently on the
site. A user can have 100 site profiles. Each profile generally corresponds to
one website. Also it provides various advanced features which include custom
visitor segmentation. It can even have e-commerce reporting can track sales
activity and performance. It is limited to sites which have a traffic of less
than 5 million page viewers per site unless linked to an AdWords campaign.
Google Analytics is applied with
"page tags", in which case it is called the Google Analytics Tracking
Code. Which is a snippet of JavaScript code that the website owner adds to
every page of the website.
Google Analytics features include
the following:
• Integration with other Google products, such as AdWords,
Public Data Explorer and Website Optimizer.
• Custom reports.
• Email-based sharing and communication.
• Segmentation for analysis of subsets, such as conversions.
• Check Customer Audience.
• Real Time Data.
It is brought toward small and
medium-sized retail websites. The service has limitations that make it less
suited to more complex websites and larger enterprises. For example, the system
collects data through a JavaScript page tag inserted in the code of pages the
user wants to collect data on. The page tag functions as a Web bug to gather
visitor information. However, because it's relying on cookies, the system can't
collect data for users who have disabled them. Google also uses sampling in its
reports rather than analyzing all available data.
Furthermore, some security
experts have raised concerns about privacy issues with Google Analytics.
Through the Google Analytics Dashboard, users can collect information on people
whose websites link to social networking sites such as Facebook and Twitter. It
automatically categorizes traffic as coming from a search engine if the
referring URL is from its list of known search engines and there is a search
term identified in that URL. Both organic and paid search engine traffic is put
into this group. This is known as Search Engine Traffic.
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